It was not that many years ago that the network news displayed the anchor person informing us about the day's events without tickers at the very top or bottom, or scrolling headlines making sure we knew about the other news that day Not nearly as much info was pushed at us everywhere we turned.
Today, tickers and scrollers are common on television programs, stories programs and a variety of other visual media. While watching local reports you can get a rundown of the stock prices for the day, the weather and the headlines, simply by having a look at the same screen. We are a visual society, able to see and process a selection of images immediately. And it appears many like moving images to static ones.
Streaming video is the rage now, with roughly 1/3 of net use at any particular time used for some kind of video playback. The info superhighway is more information being spoken and played out for people than info being read. So it's no real wonder that a feedback sign is more effective than a static one.
Because everything is so visually busy these days, a message that changes is more certain to be spotted than one that does not. That's part of the reason these signs are so effective. Our eyes are just naturally drawn to something that moves or changes, but it is more true since we are used to things constantly shifting and changing. Statistics indicate that consumers like video to text at the rate of 6 to 1. Using feedback signs that change with each driver are a way to tap into that preference and make traffic slowing efforts better.
A standard complaint leveled at our world today is that so many people seek instant satisfaction and have no patience. That is a quality which also has a tendency to make speed signs better. The instant feedbackâ€"your speed displayed back at youâ€"makes the signs something that more drivers are certain to be aware of and respond to by lowering their speed, regardless of whether they're not going over the speed limit.
Today, tickers and scrollers are common on television programs, stories programs and a variety of other visual media. While watching local reports you can get a rundown of the stock prices for the day, the weather and the headlines, simply by having a look at the same screen. We are a visual society, able to see and process a selection of images immediately. And it appears many like moving images to static ones.
Streaming video is the rage now, with roughly 1/3 of net use at any particular time used for some kind of video playback. The info superhighway is more information being spoken and played out for people than info being read. So it's no real wonder that a feedback sign is more effective than a static one.
Because everything is so visually busy these days, a message that changes is more certain to be spotted than one that does not. That's part of the reason these signs are so effective. Our eyes are just naturally drawn to something that moves or changes, but it is more true since we are used to things constantly shifting and changing. Statistics indicate that consumers like video to text at the rate of 6 to 1. Using feedback signs that change with each driver are a way to tap into that preference and make traffic slowing efforts better.
A standard complaint leveled at our world today is that so many people seek instant satisfaction and have no patience. That is a quality which also has a tendency to make speed signs better. The instant feedbackâ€"your speed displayed back at youâ€"makes the signs something that more drivers are certain to be aware of and respond to by lowering their speed, regardless of whether they're not going over the speed limit.
About the Author:
A portable radar speed sign like one from TraffiCalm is interactive, making it much better for today's visually-oriented, interactive society. The fact that it may also be moved to a new location will also help it get more easily seen and can help to your traffic calming efforts.
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